Arrenbrecht, Wilhelm. Der Schriftenmaler. Internationales Schriften-Vorlage-Werk. Cologne, ca. 1895. [46260]
"Caractères Réclame."
Once upon a time, merchants hoping to make a good impression on potential customers didn’t hire graphical user interface consultants, they hired top-flight sign painters. Elegant hand-painted lettering in a shop window announced to passers-by that the proprietor had class and sophistication. Based on an exceedingly rare portfolio of lettering samples we’ve acquired, Wilhelm Arrenbrecht seems to have been the go-to guy for tasteful mercantile announcements in the better windows of central Europe, circa 1890.
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